“Semiotics (also called semiotic studies; not to be confused with the Saussurean tradition called semiology which is a part of semiotics) is the study of meaning-making, the study of sign processes and meaningful communication.”
Typography plays a huge part in the way brands are perceived, and how successful brands become with consumers. A wise choice of type can make a logo more memorable, more aspirational, more trustworthy and more exciting. Minimal typographic logos are simple to achieve, and can often have more impact than a symbolic logo design.
Creating a mental sketch?
The term “institutionalization” is widely used in social theory to refer to the process of embedding something (for example a concept, a social role, a particular value or mode of behavior) within an organization, social system, or society as a whole. The term may also be used to refer to committing a particular individual to an institution, such as a mental institution. To this extent, “institutionalization” may carry negative connotations regarding the treatment of, and damage caused to, vulnerable human beings by the oppressive or corrupt application of inflexible systems of social, medical, or legal controls by publicly owned, private or not-for-profit organizations.